Sony BRAVIA 5 K98XR55BP: A Cinematic Masterpiece at Home When it comes to the ultimate home entertainment experience. the Sony BRAVIA 5 K98XR55BP sets a new standard. With a massive 98-inch display. powered by Mini LED technology and backed by cutting-edge audio and picture innovations. this TV is the next step in cinematic viewing—without stepping out of your home. Welcome to the Cinema. at Home The Sony BRAVIA 5 K98XR55BP is cinema-grade technology in the comfort of your living room. Its massive screen size rivals that of most projectors. but with crystal-clear resolution and unmatched colour accuracy. The integration of Sony’s studio monitor expertise ensures that you experience films. TV shows. and games exactly as the creators intended. Coupled with AI-enhanced XR Backlight Master Drive and Mini LED technology. this TV offers exceptional brightness. contrast. and detail like never before. Key Benefit: A cinematic viewing experience powered by professional-grade technology. turning your home into a movie theatre. Mini LED with XR Backlight Master Drive for Stunning Images With its Mini LED array and XR Backlight Master Drive. the BRAVIA 5 delivers vibrant high contrast. deep blacks. and intense brightness. Sony’s AI-enhanced processing ensures that every part of the picture is dynamically adjusted. giving you images that are both brilliantly bright and perfectly detailed—with enhanced control over dark and light areas. Key Benefit: Incredible brightness and contrast for a more lifelike. dynamic picture that feels as if it’s jumping off the screen. Vivid and Lifelike Colour Thanks to XR Triluminos Pro. this TV brings out the full range of colours in every scene. Sony’s colour palette ensures that every hue. from the most subtle to the most vivid. is faithfully reproduced. giving you real-world colour accuracy that makes the picture feel more natural and true-to-life. Key Benefit: Incredible colour reproduction that captures even the most minute differences in shade. creating a vibrant. real-world feel. Super-Smooth Motion for Every Type of Content The BRAVIA 5 K98XR55BP is designed for smooth. blur-free motion. ideal for everything from fast-paced sports to dramatic action scenes. Sony’s XR Motion Clarity technology strikes the perfect balance between detail and smooth motion. while XR Clear Image eliminates noise and blur. ensuring even older content is upscaled to near-4K clarity. Key Benefit: Perfectly smooth motion for everything you watch. from fast-action scenes to older movies. making every moment fluid and lifelike. Picture Settings Collaboration with Top Studios This TV is Calman Ready. offering dedicated picture modes for the best visual experience from streaming services like Netflix. Prime Video. and Sony PICTURES CORE. With IMAX Enhanced and Dolby Vision support. you’ll get a cinematic picture with expert-level calibration for the finest details. Key Benefit: Studio-calibrated picture modes that ensure your TV delivers professional-grade performance. with IMAX Enhanced visuals for the most immersive experience. Acoustic Multi-Audio for Dynamic Sound Sony’s Acoustic Multi-Audio system elevates your audio experience to match the stunning visuals. Frame speakers pinpoint sound to the action on screen. while front-facing speakers push the sound into the room for a more immersive. spatial experience. Whether you’re watching a thriller or enjoying a concert. the sound is as captivating as the picture. Key Benefit: Precise. dynamic audio that enhances your sense of immersion by matching sound to the onscreen action. Audio Enhancements to Suit Your Viewing Needs To ensure crystal-clear dialogue and commentary. Voice Zoom 3 uses AI machine learning to amplify speech and make it more intelligible. especially for movies and TV shows with complex audio. 3D Surround Upscaling creates a virtual surround sound experience. making you feel like you're truly in the middle of the action. Key Benefit: Enhanced voice clarity and immersive surround sound that enhances every viewing experience. especially for complex audio environments. Timeless One Slate Design With its Flush Surface and One Slate design. the BRAVIA 5 K98XR55BP is not just a TV—it's a piece of art. Its sleek. minimalist design looks elegant in any room. and with 80% recycled plastic used for the remote. it’s as eco-friendly as it is stylish. The compact remote control ensures easy handling. and for gamers. the PS Remote Play app lets you connect to your PS5 or PS4 without moving the console around. Key Benefit: A sleek. modern design that complements your living space. with eco-friendly features and easy connectivity for gaming. Smart TV from Google TV Google TV brings over 400.000 movies and TV shows and more than 10.000 apps and games directly to your screen. With personalized recommendations based on your viewing habits. G
